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Video Rap Between Contractor and Architect

Can a good rap save a geeky rep … or even settle scores on the project team?

YKK AP, an architectural products company, has created a rap video which at least strikes a chord with the building community.

That’s right, the company’s “I am an Architect: Part One” video demonstrates the power struggle of contractors and architects through a “rap battle” fought with rhythm and rhyme. YouTube viewers are enjoying the video. Here is a comment left by a viewer:

“The song [ ] reflects the passion that an architect has for his core of his job: the expression, the inspiration, the art, the aesthetic!”

Here is a link to YouTube video:

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