Can a good rap save a geeky rep … or even settle scores on the project team?
YKK AP, an architectural products company, hopes that its latest (yes, latest) rap video at least strikes a chord with the building community.
That’s right, the company’s “I am an Architect: Part Two” video demonstrates the power struggle of contractors and architects through a “rap battle” fought with rhythm and rhyme.
“You made a good bid, I couldn’t decline,” the architect sings.
“But let me teach you how to dress and respect design.”
The contractor fires back with, a “Listen here pretty boy….”
“Without me, all you’d have are specs and plans,”
“Watch me make things happen while I work on my tan.”
Here is a link to YouTube video: