
Video Rap Between Contractor and Architect – Part 2
Can a good rap save a geeky rep … or even settle scores on the project team? YKK AP, an architectural products company, hopes that its latest (yes, latest) rap video at least strikes a chord with the building community. That’s right, the company’s “I am an Architect: Part Two” video demonstrates the power struggle of contractors and architects through a “rap battle” fought with rhythm and rhyme. “You made a good bid, I couldn’t decline,” the architect sings. “But let me teach